There are certain traditional customer outreach methods that are just no longer working for businesses. If you’re still using them, you’re wasting time and money, when you could be developing other areas of your marketing strategy and obtaining better results. These days, most marketing takes place online and not in print. Communication happens via mobile devices, rather than in the mail. Even e-mail is a somewhat outdated form of communication, since information now is conveyed on a second by second basis, using social media and newsfeeds. These are all reasons why you should ditch old-fashioned and outdated tactics for engaging with your customers. You’re not getting anything out of it, and if anything, it makes your company look dated. While some customers will stick with brand loyalty, there’s nothing that will make you look inaccessible faster than not having an e-mail address or solid website. That’s just the beginning, though. Here are four traditional marketing outreach methods that are no defunct into today’s information rich world.
Postal Mailers with CouponsWhile postal mailers can occasionally be useful, generally they’re a lost cause. The last thing most postal customers need is another stack of paper lying around their home, and your flyer will go largely unnoticed unless it has something of value for the consumer. Coupons are effective if they offer an incentive that’s tempting enough for someone to clip it and use it in person. However, unless you’re having a giant sale with truly deep discounts, this is an unlikely scenario. Typical weekly specials or saving a few cents on obscure items isn’t worth the overhead it costs to print and send a mailer to local customers. This outdated method drains marketing budgets and is often a waste of time and paper. Be kind to the environment and ditch this outdated method.
Cold CallingTelemarketing is one of the worst ways to engage both existing and potential customers. In fact, if anything, this can actually act against you and turn people off to your business. Telemarketing is one of the most hated professions in the world, because many people seek out what they want. They don’t need to be interrupted in the middle of their day by a sales call. On top of that, people don’t talk on the phone nearly as much as they used to due to smartphones, and your chances of actually making a sale are slim. The cost of hiring a telemarketing company to make cold calls with a list you provide, or even to have a telephone outreach with your own employees, isn’t worth the return. It’s also not worth damaging your reputation and turning customers off to what you’re selling. Don’t force your product on your customers. Rather, let them come to you, and abandon the telemarketing.
Banner advertisements on websites belong in the first decade of the 21st century. You’ve probably seen banner ads stretched across search results or other pages, possibly with animated images or text. This is one of the most outdated tactics for advertising that exists, and it makes your company look extremely out of touch with current business trends. Most people also find banner ads extremely annoying, since it interrupts their interaction with the site that they’re already on.